As a Wedding Planner being organized is pretty much our main job. ONE JOB people! So, I needed a program that was almost more organized than me and that still meshed well with my brand. I realized in the first few months of running my business that having a professional, cohesive brand is key. So when I sent out brochures and information to potential clients, I needed that to be universal to my style. In researching HoneyBook, I learned they had custom brochure templates that helped you look consistent, professional and organized. From there, it wasn't a difficult decision to jump on the HoneyBook train.